Challenge10k · Implementation

Magento 1 - store setup and launch (2008)

2008-09-05 160 h 160 h total
Czysty kod

Team project (~160 h over 3 months): Magento 1 launch, XLS-driven product catalog with EUR conversion, key sales integrations, and SEO + Google Ads execution.

Focus area
Magento 1, XLS catalog pricing, shipping/payment modules, SEO and Google Ads
Mood
Intense delivery sprint
Tags
magento ecommerce seo google-ads integrations

Project start

The goal was clear: launch a complete Magento 1 store and make it a practical sales channel, not just an online brochure.

Team delivery scope

Technical foundation

  • Magento 1 installation and configuration.
  • Store theme setup and category structure.
  • Checkout flow preparation and transactional page setup.

Product catalog and pricing

  • Another team member prepared the product list based on product codes and an XLS pricing table.
  • Prices were calculated from EUR using an agreed conversion factor.
  • This kept online pricing aligned with actual commercial terms.

Shipping and payment integrations

  • Integration of required shipping modules.
  • Integration of required payment modules.
  • End-to-end order flow from product selection to checkout completion.

My contribution: SEO and Google Ads

  • I handled the main SEO work to improve rankings for sales-intent queries.
  • I planned and optimized Google Ads campaigns.
  • The goal was to deliver qualified traffic into a fully working ecommerce funnel.

Time and operating model

  • Around 160 hours total team effort.
  • Delivery timeline: approximately 3 months.
  • Work rhythm: a few hours daily between ongoing commercial operations.

Outcome

The project delivered a working 24/7 online sales channel with catalog consistency, functioning checkout integrations, and stable acquisition support from SEO and Google Ads.